National Fitness Day encourages the nation to celebrate the fun of fitness and physical activity across the UK and will take place on 2019 Wednesday 25th September.
FIND YOUR FIT ON
FIND YOUR FIT ON
National Fitness Day encourages the nation to celebrate the fun of fitness and physical activity across the UK and will take place on 2018 Wednesday 26th September.
National Fitness Day encourages the nation to celebrate the fun of fitness and physical activity across the UK and will take place in 2018 Wednesday 26th September.
National Fitness Day is a chance to highlight the role physical activity plays across the UK, helping us raise awareness of its importance in helping us lead healthier and active lifestyles.
National Fitness Day sees a huge range of activity options enjoyed by participants of all ages, such as ‘plank offs’, yoga and pilates classes, treadmill challenges, high-street HIIT classes, dance-offs, mass walks and many more.
Our aim to establish National Fitness Day as the most active day of the year doesn’t change; we aim to engage a range of audiences from the inactive to the already active across a variety of settings from the home to the high street, the office to the gym.
We encourage the thousands of clubs, parks, leisure centres, and gyms across ukactive’s membership to open their doors to welcome the public to get active on National Fitness Day. We also inspire schools, workplaces, and communities to get involved by running their own events and activities to suit their audience on National Fitness Day.
We know the benefits of regular exercise includes a healthier heart, increased wellbeing, and a better quality of life. However, many of us find getting fit a struggle. It becomes a challenge when it shouldn’t be – which is why we host National Fitness Day: to highlight the simple and easy steps you can make to become more physically active and all the while enjoy it.
Research shows that if you exercise in company, you are more likely to stick at it; the social atmosphere creates a positive environment which is important in helping us to have fun. So, grab a friend, family member, colleague, or team and join in on the most active day of the year to celebrate the fun of fitness!
National Fitness Day was founded back in 2011 by the énergie Group, the largest and fastest growing fitness franchise company in the UK. énergie Group then gifted National Fitness Day to ukactive in 2014 and we would like to thank énergie for doing so, as we are proud to continue to grow the event year on year.
More than 5.1m Britons laced up their trainers and got active on 27th September as National Fitness Day 2017 made good on its pledge to ‘Move the Nation’.
For the seventh year, National Fitness Day got off to a flying start with Strictly Come Dancing Star Darcey Bussell CBE leading a mass workout event in Central London. Hundreds of fitness enthusiasts and school children flocked to Everyone Active Paddington Recreation Ground to join Darcey for a DDMIX dance fitness class which made waves on national TV and radio stations, helping to take the total media reach of the NFD 2017 campaign to 62 million.
As ever, National Fitness Day proved immensely popular on social media, attracting tweets from the likes of Manchester United, Tottenham Hotspur, Anthony Joshua and Davina McCall, as well as thousands of members of the public. National Fitness Day was the number one trending topic on Twitter throughout September 27th and reached over 65 million users overall (up 33 per cent), with the help of the hugely successful #Fitness2Me campaign.
To better quantify the impact of National Fitness Day on physical activity participation levels, ukactive invested in an extensive research methodology to produce the 5.1 million participation figure – the most robust measurement to date. Employing the same methodology as high-profile national campaigns such as This Girl Can, ukactive commissioned polling from research specialist ComRes to calculate participation levels, allied with real-time figures from the DataHub, website sign-ups and additional reporting.
Gym operators and physical activity providers across the UK once again played a central role in the day, flinging open their doors to offer the public a range of free taster sessions and gym passes. This forms a rare and invaluable opportunity for all sections of society to embrace the fun of fitness and for gyms to showcase the great activities they have on offer.
National Fitness Day 2017 was the most wide-ranging ever, with diverse elements taking place across the country. Alongside the numerous activities being provided in schools and fitness facilities across the UK, partners AXA PPP healthcare and Argos took National Fitness Day into workplaces and high streets respectively.
AXA PPP healthcare worked with its corporate partners to encourage employees to kick-start their working day with an early morning workout or active commute as part of a campaign called ‘Flying Start’. Meanwhile, Argos took physical activity to the high-streets once again, through a range of activities at the retailer’s stores.
Alongside this, UK-based music licensing company, PPL, sponsored the first Official National Fitness Day Playlist. The playlist, which contained a selection of motivational tracks from PPL’s fitness sector music reporting data, is set to get Britons up and moving across the country.
National Fitness Day 2016 was held on Wednesday 7th September, and saw us welcome on board leading retailer Argos as the headline partner. The new partnership with Argos provided a platform to reach new audiences through their 30,000+ employees and their presence online and on high-streets up and down the country.
“Partnering with a nationally recognised brand such as Argos is a fantastic opportunity to provide a platform to take up exercise for an unprecedented number of people across the UK”
Baroness Tanni Grey-Thompson, Chair of ukactive
On the day, 18,000 events took place across almost 6,000 venues – getting more than one million people across the UK to be physically active and celebrate the fun of fitness. Clubs, parks, leisure centres, gyms, and schools participated in delivering fun and innovative ways to get active and promote the benefits of physical activity across the country.
The sixth annual event coincided with the opening ceremony of the Rio 2016 Paralympic Games and kicked off with a breakfast event at Mandeville Place on the Queen Elizabeth Olympic Park. By the time the event kicked off, #NationalFitnessDay was the number one trending item on Twitter in the UK.
The launch of National Fitness Day in 2016 at the Queen Elizabeth Olympic Park was hosted by legendary ballerina and BBC’s Strictly Come Dancing Judge Darcey Bussell CBE. Darcey led locals and Argos store staff in a session of her new aerobic fitness class – DDMIX. The event also saw activities take place with the iconic backdrop of the Olympic Stadium from the London 2012 Games. There were Bootcamp sessions, fitness Hula-Hoop classes, Pilates tasters, and in honour of the Paralympic Games beginning in Rio we had Boccia and Sitting Volleyball activities for people to take part in.
Overall, National Fitness Day 2016 more than doubled the number of sites delivering events, as well as taking ukactive members to their Argos stores to deliver activities to staff and customers. Whist we worked with Argos to activate National Fitness Day across their Head Office we saw wider stakeholders use the day as a platform to get staff active.
2016 saw a huge range of activity options enjoyed by participants of all ages – such as ‘plank offs’, yoga and Pilates classes, treadmill challenges, high-street HIIT classes, dance-offs, mass walks, and many more.
National Fitness Day 2016 was by far the biggest to date in terms of reach, events and media coverage.
National Fitness Day in 2015 took place on Wednesday 9th September – stepping up a gear across the UK.
The country was given free access to events in participating gyms, health clubs, leisure centres, and parks throughout the UK as part of National Fitness Day – the country’s largest celebration of health and fitness – making it the most active day of the year.
With thousands of free events on offer, the aim was to inspire people to get moving while making it easy and fun to try something new – with free classes and taster sessions on offer at local health and fitness venues.
National Fitness Day 2015 built upon the success of 2014, where 2,000 venues opened their doors to run free exercise sessions.
Our estimated reach for 2015 was an aggregate of almost 53million people, maximising our Thunderclap to almost double the requested supporter limit, trending for 2 days (traction across the US), and the #hashtag used by numerous brands, sports enthusiasts and influencers – all fantastic highlights of National Fitness Day in 2015!
National Fitness Day in 2014 was in partnership with Sanofi and alongside them we challenged operators to deliver ‘Power Half-Hours’.
The challenge was to put on the biggest and most exciting Power Half Hour they could, while championing innovation, fun, and creativity.
We ran an event to kick-start the day in London’s Covent Garden where the likes of Les Mills delivered some of their exercise to music classes.